the University of Southern California. The survey found that companies are letting their PR departments (or their agency's PR folks) get behind the wheel of their social media function. The survey found:
2018-05-18T19:27:46+00:00 October 28th, 2015|
So you have a corporate Facebook account. Welcome to the party. Oh, you are adding Instagram next year? Great. Now, what do you do with it? As expected, many companies now realize that their content strategy is either non-existent or stinks.
The release of Twitter’s new Periscope (there is similar app available called Meerkat) is the most important development in social media in years. The integration of live streaming within an established social media platform finally gives me a reason to use Twitter and gives the platform a chance to make money via banner ads and sponsored live streams for Twitter.