A brand strategy expert with more than 30 years of experience, Sam has played a key role in building brands for some of the top names in the business. His insight into bringing brands to life through effective integrated marketing campaigns is a strategic advantage to Creative Energy clients.

Sam has been a driving force in developing and managing go-to-market strategies targeting niche segments for major electronics companies, such as Siemens and General Electric. He is also an expert in marketing foodservice equipment (Hoshizaki, Winston Industries), coatings (AkzoNobel), food (Coca-Cola and Moody Dunbar) and tools (Ryobi). Sam’s channel marketing programs for brokers, distributors and retailers are second to none, and he is a veteran researcher and focus group facilitator.

In his off time, Sam helps young, talented baseball players further their careers as collegiate or professional players and serves his church with annual mission trips to the Czech Republic.