PALS SUDDEN SERVICE
SUDDEN SERVICE GAME
After developing a groundbreaking game for our favorite regional fast food chain we needed a way to promote it. Oh, and the client gave us a goal of 5000 downloads in one month. Challenge accepted.
Through some carefully planned strategy and teasing of the message, the audience was worked into a frenzied state. Social media, out of home, TV, theater ads and even radio were used to inform them of SOMETHING that was coming.
When it finally launched the numbers were staggering. We didn’t hit 5,000 in one month… we hit 10,000 in under a week. 🎉
WHAT WE DID
Out Of Home