BUILDING ANTICIPATION
PAL’S
2018-05-09T18:32:55+00:00

Project Description

PALS SUDDEN SERVICE

SUDDEN SERVICE GAME

THE ASK

After developing a groundbreaking game for our favorite regional fast food chain we needed a way to promote it. Oh, and the client gave us a goal of 5000 downloads in one month. Challenge accepted.

THE RESULT

Through some carefully planned strategy and teasing of the message, the audience was worked into a frenzied state. Social media, out of home, TV, theater ads and even radio were used to inform them of SOMETHING that was coming.

When it finally launched the numbers were staggering. We didn’t hit 5,000 in one month… we hit 10,000 in under a week. 🎉

WHAT WE DID

Out Of Home
Radio
TV
Pre-Roll
Digital Display
Art Direction
Illustration
Animation
Copywriting
Sneakiness

MORE WORK