KISS EXPECTED GOODBYE
TEXAS PETE HOT SAUCE
2018-05-23T15:00:30+00:00

Project Description

TEXAS PETE HOT SAUCE

DRAMA FOR YOUR MOUTH

THE ASK

Texas Pete has long been known as a hot sauce you would just put on your food to make it taste better. Our challenge was to actually tell people about the flavor and what each sauce did for you.

THE RESULT

We created a new tagline and brand position entitled “Drama For Your Mouth”. It was launched in pre-roll, digital display, social and in targeted streaming radio across the southeast.

The campaign has shifted the brand in a unique direction that tells a story which only the amazing flavors of Texas Pete can inspire. Along the way it became the most shared ad of the month on Ads of the World and was featured internationally in Lürzer’s ARCHIVE.

WHAT WE DID

Branding
TV
Media Buying
Radio/Streaming
Social
Photography
Copywriting
Art Direction

MORE WORK