TEXAS PETE HOT SAUCE
DRAMA FOR YOUR MOUTH
Texas Pete has long been known as a hot sauce you would just put on your food to make it taste better. Our challenge was to actually tell people about the flavor and what each sauce did for you.
We created a new tagline and brand position entitled “Drama For Your Mouth”. It was launched in pre-roll, digital display, social and in targeted streaming radio across the southeast.
The campaign has shifted the brand in a unique direction that tells a story which only the amazing flavors of Texas Pete can inspire. Along the way it became the most shared ad of the month on Ads of the World and was featured internationally in Lürzer’s ARCHIVE.
WHAT WE DID