LIVING THE #BEECHLIFE
BEECH MOUNTAIN RESORT
2018-05-09T18:34:57+00:00

Project Description

BEECH MOUNTAIN RESORT

#BEECHLIFE

THE ASK

Beech Mountain Resort has been a family tradition for thousands of families across the southeast, but they wanted to broaden the reach of their social media and traditional messaging.

THE RESULT

Our team developed the #BEECHLIFE strategy which created a universal platform for connecting in all media, and most importantly, for visitors to share their experience.

Our social media management saw the sharpest and largest increase in fans the page has ever seen. We grew the audience by almost 9,000 fans, maintained engagement rates 3-6x industry standard, and broke records for engagement and shares for the page with a one time “Beech Getaway” promotion.

BEECH MOUNTAIN FACEBOOK

Traditional media – print and OOH – carried the same #BEECHLIFE theme for potential visitors researching vacation ideas and traveling in the area.

WHAT WE DID

Branding
Art Direction
Animation
Photography
Social
Copywriting

MORE WORK