BEECH MOUNTAIN RESORT
Beech Mountain Resort has been a family tradition for thousands of families across the southeast, but they wanted to broaden the reach of their social media and traditional messaging.
Our team developed the #BEECHLIFE strategy which created a universal platform for connecting in all media, and most importantly, for visitors to share their experience.
Our social media management saw the sharpest and largest increase in fans the page has ever seen. We grew the audience by almost 9,000 fans, maintained engagement rates 3-6x industry standard, and broke records for engagement and shares for the page with a one time “Beech Getaway” promotion.
Traditional media – print and OOH – carried the same #BEECHLIFE theme for potential visitors researching vacation ideas and traveling in the area.
WHAT WE DID