Karen is at IFEC. No, it’s not a clinic.

IFEC is the International Foodservice Editorial Council. Our director of public relations is at their annual meeting this week in New Orleans.

This is a wonderful organization of editors and writers for the nation’s top foodservice magazines, websites and newsletters. The members are a significant force in sharing food trends with restaurant operators, major national restaurant chains and non-commercial operators.

The meeting offers our Karen a few days to pitch our client’s products to editors who are planning their major articles for the upcoming year. In this way, Creative Energy is adding value to our clients by working mentions of their products into free editorial and bringing fresh ideas to the editors for future articles that can place our clients front and center with trade publication readers – either in print or online.

Karen will do a great job and we look forward to the fruit of her labor all next year.