Graphis, the international journal of visual communication, named a print ad created by Creative Energy as a Platinum Award Winner in the 100 Best in Advertising for 2012. Art Director Jason Headrick created the ad for T.W. Garner’s Texas Pete® Hotter Hot Sauce.
Each year, Graphis invites professionals in the photography, illustration and graphic design communities to be considered for the awards. The Graphis panel selects the most compelling work of the year in each category and the winning entries are featured in a hardback annual. The journal receives thousands of submissions from around the world for the awards. The Texas Pete® ad, targeting the U.S. military, was one of six print ads selected for the top honor⎯the Platinum Award.
The ad depicts a very serious looking drill sergeant being unfazed by the fact that his moustache has been singed by a new hotter flavor of the famous hot sauce. The ad appeared in Government Foodservice magazine, a trade publication for decision-makers in foodservice operations of the federal government, including military bases and government facilities.
“The selection proves again that our talent can compete with any advertising agency when it comes to creativity,” said Tony Treadway, president of Creative Energy. “I am thrilled for Jason Headrick whose insight and understanding of the Texas Pete® brand has been setting this hot sauce apart from the other brands for years. T.W. Garner Food Company, the manufacturer of Texas Pete®, has been a client of Creative Energy since 2001. Other advertising winners in the competition were for clients such as Ford, Nike, Jeep and other multi-billion dollar brands.
“Texas Pete® has emerged as the leading brand of hot sauce within the military, and we are proud to have played a role in their success,” Treadway said.
The ad also was given an ADDY award at the Northeast Tennessee American Advertising Federation awards. This is the second time Headrick has received recognition from Graphis for his work with Texas Pete®.
“It’s awesome to be honored for a second time by Graphis for our work with Texas Pete®,” says Headrick. “I appreciate their confidence in Creative Energy and me to design ads that build the brand through fun and exciting creative work.” Creative Energy has previously earned top advertising award honors from Graphis for two other print ads developed by the agency for the Texas Pete® brand.