May 11, 2015

Creative Energy Develops Breakthrough Cost Calculator App Featured on History Channel’s “NewsWatch”

Tony Treadway

(Houston, TX) – Creative Energy is more than a company that makes ads. The full-service advertising, marketing, public relations and digital media agency is developing revolutionary tools for its clients, including Windsor Foods®.

Tasked with informing restaurateurs about the cost-savings that could be realized by using various Windsor products, Creative Energy and its partner, Stellar Studios, developed the restaurant industry’s first food cost calculator app. The app was recently featured on “NewsWatch,” which airs on the History Channel, FYI Network and ION Network. The Windsor Foods app was highlighted during a segment called “AppWatch.”

AppWatch is a weekly segment that provides reviews of the latest and hottest apps and games out on the market for iOS and Android devices.

The Windsor Food Cost Calculator App, which was an industry first when developed, uses information provided by the user, such as cost per case, unit of measure, units per case and more, to calculate the real cost and gross profit of food products. The application enables the user to make better, more profitable choices for his or her restaurant. To date, the app has been downloaded more than 50,000 times!

“Creative Energy strives to not only be on-trend, but ahead of the game in the ever-changing digital world,” explains Creative Energy President Tony Treadway. “We are developing customized apps for clients based on their needs, whether it’s something that enhances their customers’ experience and makes the client an essential part of their customer’s business process.”

The NewsWatch review of the food cost calculator praised the cost calculator app for helping restaurant owners properly calculate food costs, which is vital to a restaurant’s success and even survival. Host Joe Toohey says, “Users have reported using this calculator to turn restaurant losses into profits in the blink of an eye.”

Other apps developed by Creative Energy include tools for clients such as General Shale and Roadrunner Markets.

View the “AppWatch” segment here:

Creative Energy is a full-service advertising, marketing, social media and public relations firm with offices located in Johnson City, Tenn., and Asheville, N.C. To find out more about Creative Energy, find us at or

Tony Treadway


President & CEO

Regarded in the advertising and PR industry as a top strategist, Tony is considered one of the most respected marketing minds in the business, especially in the $600 billion foodservice industry. As president, he leads Creative Energy in serving a variety of regional and national accounts in the textile, hardware, building materials, electronics, nuclear power and health care markets.