May 23, 2012

New recipes for success live in the cloud

Tony Treadway

It seems I have been engaged with nothing but recipes since this year’s NRA Show in Chicago. Texas Pete® Executive Chef Michael O’Donnell just released more than 50 new Plus One recipes, I met the founder of a new cloud-based recipe development tool and Gerry White at Plate magazine just turned me on to his publication’s new mobile recipe repository…all very tasty.

Quick and easy recipes using minimal ingredients are at the heart of Texas Pete® Plus One recipes from chef Michael. You can check out all of his recipes online any time at the Texas Pete® foodservice website site (you’ll love them).

Greg Willis is the Silicon Valley computer whiz, turned chef, turned software developer. His new cloud-based Flavor Studio to recipe developers what Pandora is to music lovers. If the person who figured out that peanuts and chocolate were great flavor combinations, the world would have enjoyed M&Ms much sooner. Peanut butter and jelly or shrimp and cocktail sauce are great examples of seemingly divergent flavors are better together. Greg’s new software enables recipe developers to explore flavor combinations, share taste tests within their network and warehouse thousands of recipes in the cloud. I love the combination of computer programmer and chef that is at the heart of Flavor Studio.

Gerry White of Plate magazine alerted me of his publication’s new iPhone app that enables chefs to easily access the shared recipes of great chefs around the globe. If Greg’s Flavor Studio is the Pandora of recipe development, then Gerry’s mobile app is the Google of professional recipes. You can search by cuisine, ingredient, chef, location of the country and a lot more. Find this new mobile professional recipe search engine on your iPhone soon. Congrats to Gerry, Steve and the rest of the Plate crew for being the first with the most in mobile recipes for food professionals.

Tony Treadway


President & CEO

Regarded in the advertising and PR industry as a top strategist, Tony is considered one of the most respected marketing minds in the business, especially in the $600 billion foodservice industry. As president, he leads Creative Energy in serving a variety of regional and national accounts in the textile, hardware, building materials, electronics, nuclear power and health care markets.