If you are in the business of marketing, the hottest topic for the past couple of years involves understanding the largest generation of buyers since the Baby Boomers – Millennials….
We’re looking for partners who value the unexpected.
We were born from energy. Nuclear energy, to be exact. In 1992 some folks from the nuclear energy industry were faced with uprooting their lives or staying in Johnson City and starting an ad agency.
You can probably guess which they chose. Thirty-plus years later, we are still doing work for the energy industry, but have now become market leaders in other segments such as food, tourism, and building products.
Crafting messages has become our livelihood.
We recently did a deep dive into how potential customers access the website of one of our clients. What we learned is that most come through something other than the…