All companies need to take a pre-emptive position on how they will communicate with the public. Planning your corporate messaging is similar to planning a new building. Considering your plan…
We’re looking for partners who value the unexpected.
The Creative Energy Story
We were born from energy. Nuclear energy, to be exact. In 1992 some folks from the nuclear energy industry were faced with uprooting their lives
in Johnson City, Tennessee or starting an ad agency.
You can probably guess which they chose. Thirty-plus years later, we are still doing work for the energy industry, but have now become market leaders in other segments such as food, tourism, and building products.
Crafting messages has become our livelihood.
(Dramatic historical photo. Circa late 1990s-ish)
Recent Blog Posts
Influencer marketing is one way to bypass the fact that about one-third of us are now blocking online ads. Third-party endorsements by trusted bloggers are more powerful and believable than…
The recent Amazon buyout of Whole Foods started new client discussions on how to address a world that is increasingly focused on food purchased online. For most food manufacturers…